Pepe Jeans London ties up with Dhoom:2

MUMBAI: After the tie up with Coke, Pepe Jeans London is the next brand that has tied up with Yash Raj Films’ Dhoom:2. Pepe Jeans has introduced a special collection called the D:2 collection.

The brand has been unveiled 50 different styles as part of the collection. These styles are the ones that will be seen in the film, worn by actors Hrithik Roshan, Aishwarya Rai, Abhishek Bachchan, Bipasha Basu and Uday Chopra.

On the launch of the D:2 collection, Yashraj Films CEO Sanjeev Kohli said, “The tie-up with Pepe Jeans gives us yet another opportunity to reach out to our viewers, and to enable them to experience first hand the magic of this unique franchise and extend it beyond the movie screen and into their day to day lives.”

Pepe Jeans London country head Chetan Shah said, “Pepe Jeans is tremendously excited to be associated with the most awaited movie of the year Dhoom:2. The star cast of Hrithik Roshan, Aishwarya Rai, Abhishek Bachchan, Bipasha Basu and Uday Chopra encapsulates everything that the Pepe Jeans brand stands for – young, cool, trendy, hip, fashionable and innovative. The D:2 tie-up will go a long way in enabling millions of Indian youth to connect with an aspirational jeans wear brand like Pepe.”

The collection includes worked upon T-shirts and shirts, jeans with unique washes and embellishments, short skirts, cargoes, biker jackets, bandanas and other accessories. The clothes will focus on intricate details, embroideries, styling and fits.

With the buzz and hype increasing as Dhoom:2 heads towards its release, brands like Coke and Pepe are sure to ride the wave of success.

BOC Editorial

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