Traditionally films get released on Friday but Nikhil Advani’s Salaam-E-Ishq will release on Thursday 25 January  2007.

The last films to be released on Thursday were Akshay Kumar and John Abraham starrer Garam Masala and Salman Khan’s Kyon Ki? both commercial hits. 

“Salaam-E-Ishq will release on Thursday January 25 as I want to give my movie a long Republic Day weekend. It is better to start from Thursday so we’ll have a four-day weekend for the film to find its level. Interestingly my first movie Kal Ho Na Ho had also been released on a Thursday. That was to cash in on the Eid weekend. Our Bollywood industry really requires to get out of the Friday-to-Friday mind-set” says Nikhil.

The film stars Anil Kapoor, Salman Khan, Akshaye Khanna, John Abraham, Govinda, Sohail Khan, Priyanka Chopra, Juhi Chawla, Ayesha Takia, Vidya Balan, Shannon Esrechowitz and Ishaa Koppikar.