Mumbai: Percept Picture Company is all set to start work on the first of the three-film deal it has signed with Emraan Hashmi.

The film, to be directed by Shamim Desai, has been tentatively titled Raftaar and co-stars Aditya Pancholi, Esha Deol and Neha Dhupia.

Percept Ltd joint managing director Shailendra Singh says, "Raftaar is a film worth Rs 25 crores and belongs to a totally different genre from PPC’s earlier films. Raftaar is a fast-paced film based on the media and Emraan of course is the lead actor. In Maldives, we will take care of the look of the film and it’s a great chance for everyone to get to know each other before we actually start shooting. It sure is an expensive process, but I prefer having an idea and visualize what’s in store for us when we actually shoot in September."

Percept Picture will be taking the entire crew, barring the leading ladies, of its upcoming film to Maldives for a trial shoot. The actual shooting of the film will begin in Maldives this September.

Hashmi says, "Shamim Desai is one of the most respected names in the advertising industry and I am glad that he is bringing in such an innovative idea to filmmaking. PPC is one of the most prolific production houses and since Shamim’s ideas are in sync with PPC, I am looking forward to the trip."