MUMBAI: Prime Focus has appointed Karan Singh to its UK commercials production team to oversee projects that use the Prime Focus ‘Global Digital Pipeline’.

This is the driver behind its pioneering ‘Worldsourcing’ business model, which enables its talent to share their expertise across projects, locations, disciplines and sectors.

Singh has previously worked for various international production companies and Ogilvy & Mather in Mumbai.

"I was one of Prime Focus’ first clients when they started out in Mumbai and coming to work for them as a producer now gives me an immense feeling of achievement. The advantages that we can now offer clients through our unique business model are very exciting," said Singh.

Prime Focus commercial director Daniel Sapiano added, "I’m delighted that Karan has joined us at such an interesting time. Having worked for agencies and production companies, he has exactly the experience that we were looking for to fulfill this role. With an excellent reputation in Europe and Asia, Karan is ideally placed to maximise the potential of the Prime Focus ‘Worldsourcing’ offering."