MUMBAI: Taptu, the social media and mobile technology company, and Prime Focus have announced the opening of its UGC (University Grants Commission) short film contest to support the release of Taptu iPad, its social news reader, and its already existing iPhone and Android editions, which all aim to change the way you connect with your world.
Taptu and Prime Focus have collaborated to create the short film competition to support the launch of the free app and the first prize is a four-week internship to work alongside some of the top VFX artists in the world either in Los Angeles, New York, London or Mumbai. Prime Focus has worked on recent blockbuster films including Avatar, The Chronicles of Narnia: The Voyage of the Dawn Treader, and TRON: Legacy, and the winner gets an opportunity to witness the world of VFX and learn from the experts and gain invaluable skills.
From the biggest stories of the week to individual passions, Taptu iPad allows consumers to keep everything organised in a clean and intuitive design. It’s because of the company’s search engine heritage that Taptu iPad goes successfully beyond just "RSS" feeding content. It is also used for delivering related articles and allowing the discovery of new ones. The app also allows for easy navigation to any article of interest, both from the stream timeline and by a ‘Rubik’s Cube of news’ that gives a visual preview of what’s coming up next. Consumers can also ‘DJ’ their news by mixing streams, allowing them to instantly become a content curator.
To kick the competition off, Taptu’s marketing agency Meanwhile have already created a number of films and now the floor is open to maturing filmmakers to have an opportunity to create their own, with the chance to win the internship. The competition marks Prime Focus’ continued investment in promoting the creative industries and inspiring young filmmakers of tomorrow.
The remit for the films made is wide and varied and YouTube will be the platform used to receive entries. The deadline for submissions is 22 June, 2011 and the competition will consist of three rounds; the first will be a public vote where the entries will be narrowed down to the 30 most ‘liked’; the second will see the 30 entries posted to Taptu’s Facebook page where visitors can vote by ‘liking’ via the thumbs up button; and on 2 August 2011, the final round will see the entries down to the final five where they’ll be reviewed by the award-winning panel of Prime Focus judges and the winner will be chosen.
