MUMBAI: After the likes of UTV and Mukta Arts, now Pritish Nandy Communications has launched its second motion picture banner.

In keeping with its stated objective of encouraging and promoting new talent in the movie business, as well as profiling the work of the great masters of Indian cinema, Pritish Nandy Communications has launched its new initiative Guerrilla Flicks.

The series produced will be Arindam Mitra, producer of Black Friday, and PNC will put out fifty smart budget features over the next five years under the brands name of Guerrilla Flicks. These films will not only meet their usual commercials objectives; they will also further the cause of good, exciting, new cinema among young, emerging Indian audiences as well as showcase the other face of Bollywood to global viewers.

The first eight films that will go on the floor immediately will include films by Abhijt Chaudhari, national award wining director and noted ad film maker, Nikhil Bhatt, who was made over 500 ad films, noted scriptwriter and playright Shiv Subramanium, Somnath Sen, noted film maker, Arindam Mitra himself as well as first time directors like Debelaya Bhattacharya and Arjuna Bagga.

The genres will vary from comedy to action to detective fiction to drama and Guerrilla Flicks will attempt to open up commercial Indian cinema and Bollywood to new ideas and ness experiments without compromising on the art of great story telling.

PNC also has a similar deal for five films with actor – director Rajat Kapoor. Three of them, Raat Gayi Baat Gayi directed by Saurabh Shukla, Ek Tho Chance by Saeed Mirza and A Rectangular Love Story by Rajat Kapoor are already under production and will be released this year in addition to PNC’s own home productions.

"This is our way of staying one step ahead of market trends. We are anticipating the expectations of the new generation of movie viewers who are tiring of Bollywood’s formula movies", says PNC chairman Pritish Nandy.