Mumbai: Entertainment Network (India) Limited (ENIL) announced the appointment of Vikram Ahuja as Marketing Head in Mumbai for Radio Mirchi 98.3 FM.

Ahuja in this new role will focus on marketing initiatives that will add on to Radio Mirchi’s brand value. He will take over the challenging responsibility of strategising and directing his team to drive in more revenues and thus increasing Radio Mirchi’s market share.

Ahuja, a Graduate from Carnegie Mellon University, USA, is an authority in the media industry with special expertise in media and entertainment marketing. Prior to his association with Radio Mirchi in Mumbai, Ahuja was involved in marketing activities in Radio Mirchi, Delhi as Marketing Head.

Radio Mirchi national marketing head Kavita Bagga said, "We are happy that our Mumbai marketing team is expanding both in terms of business and people. Under the aegis of Vikram we are confident that Radio Mirchi will witness exponential growth. The team is looking forward to work with Vikram and gain from his expertise and in-depth understanding of the media marketing."

Ahuja said, "I have always been happy to be associated with Radio Mirchi. Here we get ample opportunities to showcase our talent and expertise. I am excited about the new upcoming challenges and responsibilities and really look forward to value-add and support the team."