Mumbai: In my name, a new song by Black Eyed Peas frontman Will.i.am written for the Global Call to Action against Poverty (GCAP), will be launched live at a star-studded event in New York featuring dignitaries, celebrities and activists including UN secretary general Ban ki-Moon, Her Majesty Queen Rania of Jordan, Kristin Davis, Elle Macpherson, Mary Robinson, Ela Bhatt and Rahul Bose.

Will.I.am and African singer Angelique Kidjo will play the song live to launch the new GCAP campaign, also called ‘in my name’, outside the UN, where world leaders will be meeting to discuss how to save a world in crisis. The campaign features celebrities, dignitaries and citizens, all holding their governments accountable for the lack of progress on meeting the Millennium Development Goals and will also be launched across MTV and inmyname.com.

Prior to the song, Bose alongside activists, dignitaries and other Oxfam ambassadors will sign his name on a pledge wall outside the UN building before addressing the crowds and media. Moon, Queen Rania of Jordan and Robinson will also address crowds.