MUMBAI: After announcing the appointment of Sushma Jhaveri (COO, Madison Media Infinity), Madison Media has announced another senior level appointment of Rajdeep Bhattacharyya as director, digital based in Delhi to further strengthen its Digital capability.

Bhattacharyya, a digital media and marketing professional has graduated in Computer Science from the US and has worked in companies like Wunderman International in India and W3i and Critical Mass in US, apart from being an independent Digital Consultant. He has extensive work experience in digital branding, social media marketing, mobile, ecommerce, and direct marketing. On the agency side he has worked on media planning, buying, analytics, web design and content strategy for Fortune 100 clients. In his current role Rajdeep will oversee the agency’s digital operations in Delhi for all existing and emerging digital media initiatives including display, video, SEM, mobile, social and emerging media.

Madison Media group CEO Punitha Arumugam said, “I am delighted to have Rajdeep join our team in Delhi and I am sure he will strengthen our already strong Digital team.”

Bhattacharyya added, “I am excited to be a part of the Madison family and to get this opportunity to work with and learn from all of Madison Media’s digital talent, as we set about growing our digital expertise further. Integrated media approach is at the core of Madison Media’s offerings and I look forward to play a part in continuing to develop a world class media company.”

Madison Media’s spend in Digital accounts for about 10-15% of total digital spends in the country.