MUMBAI: Viacom18 Media has appointed Namrata Tata as the national head of sales for Vh1 India.

Tata will be responsible for driving Vh1 sales revenues across all markets. She will report into Vh1 India head Ferzad Palia.

Palia said, “Vh1 has grown phenomenally into one of India’s leading international entertainment channel. Over the last 18 months, our revenue growth out-performed the industry average in multiples, as did our viewership share & affinity. We’re confident that Namrata will take this momentum forward as we look to scale even greater heights with some massive properties on the anvil. We welcome her aboard and wish her luck.”

Prior to this appointment, Tata was vice president at AIDEM Ventures handling network sales for NDTV 24X7 & NDTV India. With over 12 years of experience, she has also worked at NDTV Media Ltd, Sahara One, Nickelodeon, NDTV India & Star India.