Mumbai: Raj Raman has joined Bollywood Corporation Private Limited, a registered Indian Company owned by Percept Limited, as the managing director and chief executive officer.

Raman is a post graduate from IIM Bangalore and brings with him over 22 years of experience across functions like sales, marketing, operations and business management. He has also worked across diverse categories like FMCG, Financial Services, ITES and Real Estate.

Percept Limited joint managing director Shailendra Singh said, " Raman will help build a team that will handle Bollywood Corporation and has the mandate of developing the various verticals of its business. His expertise and experience in various functions will be an asset for us and will bring the much required corporatization that is essential for a project of this scale and nature."

Prior to joining Percept, Raman was with HIRCO Developments Pvt Ltd. as CEO (homes and offices), where he was also the director on the Board. Earlier, he has worked with Fullerton India Enterprises, Prudential ICICI Mutual Fund, Tata AIG, GE Countrywide, Marico Industries and Asian Paints.

On his appointment, Raman said, "It’s a huge challenge for me to handle a project of this size and scalability. Percept’s commitment towards the project gave me the confidence to take up this role and together, we will ensure that we create a property that the Indian consumer would love to experience. We already have a few plans in place and we will announce them at the appropriate time."

Bollywood Corporation will provide a totally novel experience for a visitor and offer a unique means by which consumers can revisit Bollywood in its original grandeur and history. It promises to bring an exclusive ‘touch and feel’ Bollywood experience to consumers wherein they can get up and close with Bollywood by experiencing the complete 360-degree  offering from the vast world of Bollywood.