MUMBAI: Reliance Broadcast Network has appointed Ramita Chaudhuri as the business head for its regional channel Big Magic. In her new portfolio – Chaudhuri will be responsible for the overall functioning of the Big Magic business. She will report to 92.7 BIG FM and Big Magic EVP Soumen G. Choudhury.

This is Chaudhuri’s second stint with the company. In her earlier association, she was the station head for the Kolkata Station.

Choudhury said, “We are glad to have Ramita back with us. Her excellent track record and varied industry experience will work to the advantage of the business. Her ability to cull consumer insights and work on them to create winning brands is a trait which will work to the advantage of this business, targeted at the Hindi heartland. We are confident she will lead the team to work MAGIC into the lives of audiences.”

Chaudhuri added, “I am happy to be coming back to a winning brand. The channel has already reached leadership position and I look forward to working with an excellent team to further growing the Channel and creating an entertainment destination for audiences in the Hindi heartland along with offering marketers an excellent platform for their brands.”