MUMBAI: Pepsi has roped in Bollywood’s debutants Ranbir Kapoor and Deepika Padukone as its new brand ambassadors. The duo will be seen with Shah Rukh Khan in Pepsi’s first campaign of 2008.
 
Ranbir and Deepika join Pepsi’s brand ambassadorial team comprising stars such as Shah Rukh Khan, John Abraham as well as cricketers including Mahendra Singh Dhoni, Yuvraj Singh, Sreesanth and Robin Uthappa.
 
PepsiCo India executive vice president – marketing, cola Sandeep Singh Arora said, “The inherent qualities of Pepsi – the youthful spirit, irreverence and competitive streak, hold the key while signing on a brand ambassador. The brand ambassadors of Pepsi are not only the face of the brand but also help strengthen the brand’s connect with its consumers. We are very happy to associate with Ranbir and Deepika and welcome them on board.”
 
Kapoor added, “I am extremely proud to be associated with Pepsi – an iconic drink of today’s youth. It is a privilege for me to join Pepsi’s league of such eminent achievers. I would also like to take this opportunity to congratulate Deepika as Pepsi’s new brand ambassador. It has been a great experience working with SRK and Deepika in the new Pepsi Ad.”
 
Padukone said, “I would like to thank Pepsi for choosing me as its brand ambassador. I have always loved the drink and enjoyed the youthfulness of its commercials thoroughly. I would also like to congratulate Ranbir on becoming Pepsi’s new face. It was fun working together with Ranbir and Shah Rukh Khan in the new Pepsi ad.”
 
In the past, the brand has been endorsed by the likes of Aishwarya Rai, Priyanka Chopra, Kareena Kapoor, Sachin Tendulkar amongst others. This will be the first time that Ranbir and Deepika will be seen together on screen. The new ad of Pepsi will break soon and will unleash a 360 degree activation from the brand. The creative minds behind the commercial are Agnello Dias and Soumitra Karnik from JWT. The TVC has been directed by Abhinay Deo from Ramesh Deo Productions

About Author