Reebok to launch TVC featuring Dhoni & Bipasha Basu


MUMBAI: Reebok brand ambassadors, MS Dhoni and Bipasha Basu come together in a TV commercial showcasing the latest edition of HEXRIDE footwear from Reebok.

Reebok as a brand believes in Making Fitness Fun and intends to own this unique space in the hearts of the consumers. Through this TVC, Reebok captures the fun in running, in line with Reebok’s global mission of making fitness fun again.

The TVC for HEXRIDE features Dhoni and Basu in a fun-run, throwing playful challenges at each other while competing to reach the finish line first. The chemistry and playfulness between the Indian cricket captain and the Bollywood heart throb is for all to see.

Reebok India Company managing director Subhinder Singh Prem said, "Marketing for us is about occupying the consumer’s heart space, not mind space. We do realize that contemporary India is a young nation with fitness being a necessary stimulant for a young mind and body. We also recognize the fact that a consumer will indulge more in an activity if he enjoys it. This thought forms the kernel of our ad. Our ad reinforces Reebok’s challenger approach to provide consumers with the choice to take the boredom out; and the fun in, it’s Your Move. The ad is simple, fun and most importantly a delight to watch. Just the way Bipasha and Dhoni have fun while running in our ad, we hope to encourage our consumers to smile as they sweat."

He added, "Bipasha and Dhoni are youth icons who reflect the aspirations of a young India, a fit India. Reebok is synonymous with fitness and we are proud to launch our world class technology – HEXRIDE through this ad."

Basu said, "I am a fitness freak and I love to indulge in various activities like jogging, running, working out to keep myself fit. I have experienced never-before comfort in running with this footwear. In fact, HEXRIDE is the best thing that happened to my running regime. The different colours in the shoes make it so much more fun! I am sure that all fitness enthusiasts will agree that if your running gear is comfortable and trendy, you will enjoy your run even more. And looking good doesn’t hurt either!"

Shot in Hong Kong, the TVC captured the camaraderie and chemistry between the two stars while they raced against each other.