MUMBAI: Reliance Broadcast Network has promoted Siddharth Bhardwaj as national sales head. As part of his new portfolio, he will be responsible for sales and revenue generation for the company’s 45 station radio network 92.7 BIG FM and the recently launched regional television channel, BIG Magic.

Given the synergies between both businesses, Bhardwaj will lead the teams to market both these complementary businesses. He will report to 92.7 BIG FM business head Soumen Ghosh Choudhury.
 
Bhardwaj has been with the company for the last 3 and half years and has spearheaded the North operations of 92.7 BIG FM as its vice president.

Ghosh Choudhury said, “Siddharth understands the nuances of the radio business and has already added great value to 92.7 BIG FM North stations. I am extremely confident that Siddharth will add tremendous value in the national role for BIG FM and BIG Magic. His keen understanding of media sales combined with his persistence as a sales professional and team work are strong attributes that drive his success.”
 
Bhardwaj added, “RBNL is an extremely dynamic and growth focused organization with constantly evolving opportunities. I look forward to this new responsibility and hope my knowledge and experience in the entertainment industry, will allow me to work with the very capable sales team to be able to deliver greater growth for the organization.”