RIP: Shri Shamsunder Jaisingh

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Attachment-1This is to inform all our readers that the founder chairman of businessofcinema.comMr. Shamsunder Jaisingh, passed away on February 04, 2014. He was seventy six.

Born on November 09, 1937 he was a man with a vision. Having lost his parents at an early age of fourteen, he took care of his large family of many siblings by commencing work very early in life.

Though he started his career at Rs 05 per month, he saw to it that his house was always filled with an abundance of supplies and every single member of his family was well taken care of.

Mr. Shamsunder Jaisingh or ‘Uncle’ as everyone fondly addressed him had the Midas touch of making fortune smile upon everyone he associated with.

After many years of hard work and rigorous efforts he became the first sole manufacturer of thinners and lacquers. He then ventured into many entrepreneurial endeavors; Colour Crafts, Veena Agencies, Vivid Agencies, an NGO called OASIS.

He ventured into the entertainment business twenty years ago by partnering with film photography legend J. P Singhal. He started a movie marketing business, which did marketing for successful blockbusters like Jeet, Judwaa, Gadar, Border and around two hundred odd more movies. And last but not the least, he started businessofcinema.com which went on to market films like 3 Idiots, My Name Is Khan to name just a few.

He even spear-headed marketing through Facebook and Google in India and connected the same to superstars like Aamir Khan, Shah Rukh Khan and Salman Khan and production houses like Fox Star, Dharma Productions, etc.

Shamsunder Jaisingh had the zest and the zeal to take on any project and turn it into a profitable venture. That was one of the reasons that whoever got associated with him always looked to him for solutions.

He was a generous, loving and a caring personality, who till his last day, took care of everyone.

A man who was all heart, left all of us teary eyed and he shall always be remembered. His going has created a void that shall never be filled because there was and there shall be no one like him.

His presence shall always be felt. May his soul rest in peace.