MUMBAI: RRsat Global Communications Network Ltd has signed an agreement with ISG Media, which is a distribution company for Indian movies and entertainment content in the Middle East.

RRsat will provide fiber connectivity, playout and distribution for the first high definition Indian movie channel, for distribution to the Israeli market. RRsat and ISG Media are working together to offer the channel to other multichannel platforms in Europe and North America.

"Bollywood film and television industry has grown tremendously in the past few years and it is now producing movies which are watched throughout the world and not just in India. By cementing ourselves as an enabler of global distribution for high definition Indian movies and content, we believe we can further penetrate this important market. We look forward to working with ISG Media in helping grow their Bollywood distribution franchise," commented RRsat vice president sales and marketing Lior Rival.

"We are very pleased to be working with RRsat to distribute our Bollywood franchise. This enables us to focus on what we do best- that of sourcing the best Bollywood content for a global audience, while RRsat takes care of all the technical aspects of distribution. Time and again, RRsat has proven their ability to distribute value-added content throughout the globe, and we look forward to growing and expanding our business with them over the coming years," commented ISG Media VP Content and Marketing Shai S Sampson.