MUMBAI: Salman Khan’s admirers came out with a unique way of showing their appreciation for the star by watching his latest film en-masse in Meerut. At least 200 fans of Salman Khan organized a huge procession in the town before converging at a theatre to watch Jaan-e-Mann.

Post Eid, they all got together yesterday and walked  from Imliya to Nandan cinema, a distance of about one and half kilometers, to catch the film. The fans carried posters of the actor, chanted his name and the procession was accompanied by a ‘dhol-baaja.’

“These fans lead a procession every time a good Salman Khan film is released. But it has never been such a huge number of people. They wanted to catch the film on its first show, but since Ramzan was going on when the film released, they decided to do it yesterday. They decided to club it with the Eid celebrations. They had booked 200 tickets for the 3.15 pm show,” says Matloof, a Meerut-based distributor of the movie.   

“During Ramazan Muslims don’t watch movies. So, more than 200 members of Salman’s fan club got together and toured the town with a band and then reached Nandan theatre to watch the film on Thursday. The film released before Eid, so didn’t get a good response. But people have thronged theatres after Eid. Every show is packed,” added Matloof.

“Admittedly the film had an average start in Delhi and Mumbai but it picked up to 60 percent during the weekend. And on Monday the collections reached 90 per cent,” says a new Delhi-based distributor.

“The movie is doing good business in other small centers,” he added.

Jodhpur is a case in point. “The film had a 130 per cent collection in Jodhpur,” says a source.