MUMBAI: Radio City 91.1 FM has undertken a unique initiative in Hyderabad to popularise quality international music by getting Sandeep Chowta to be its star guest and host.
Chowta has films like Satya, Company, Bollywood Hollywood, Mast, Jungle, Ashoka and Vaastav to his credit. His songs include Khallas, Babuji, Kambakht Ishq and Laila Laila. He has a rich background in jazz, and has also won international recognition as the only Asian composer to feature in Tata Young’s worldwide album with Sir Paul McCartney and musical luminaries.
Starting from 12 November, 2006, Sandeep Chowta will come live on Radio City every Sunday for the next four weeks from 5 – 8 pm, with RJ Vamsee in his show called Lights, Camera, Action. The show will also feature other star guests.
Starting 13 November, Chowta will be commenting in his trademark style on several hit songs, on various shows on Radio City 91.1 FM like Kusalama Hyderabad, Chalo Chalte Raho, Life Ho Tho Aiseech, and Recharge for a week.
Radio City has joined hands with Sandeep Chowta to promote his upcoming jazz concert on 12 December, titled ‘Waiting for Tonight’, where Grammy award master musicians like Bunny Brunel (Bass Guitar), Mitch Forman (Keyboards), Frank Gambale (Guitar), Virgil Donati (drums) will display to an awestruck Hyderabad audience their considerable musical talent.
From 1 December Radio City will run an on-air contest on Chowta and Jazz Music, gratifying its listenersÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ gifts and merchandise like guitars, T-shirts autographed by the star guests.
Chowta will be the celeb RJ in all shows for the day on 10 December talking about the jazz festival and his passion for music.
The Jazz concert will also be conducted in Bangalore and Mumbai, and Radio City will be exclusively partnering the same.
Radio City head marketing Rana Barua said, “Radio City has always believed in bringing to our listeners the best, through the best. We constantly push the envelope by offering differentiated and innovative programming to our listeners. With ‘Sham-E-Ghazal With Roop Kumar Rathod’, we pioneered the trend of celebrity RJs, which received tremendous listener feedback and advertiser response. We are proud to be hosting Sandeep Chowta and are certain that our endeavour to popularise quality international music will be well received by our listeners.”