Shemaroo in marketing initiative with Planet M

MUMBAI: It is raining prizes this month for customers of Shemaroo Home Video. Even as people are pleasantly surprised to receive a voucher for a kilo of bananas or discounts on pizzas with the Shemaroo’s ongoing Go Banana promotion, the home video major and retail outlet Planet M have joined hands for Jeeto Filmy Ishtyle.

This is a Scratch and Win promotion with assured prizes in every card.

The prizes include computers, holidays, jewellery, DVD players, cameras and gifts from Shemaroo. With this Planet M exclusive promotion, Shemaroo is looking to create a new level of excitement among home video buyers who would generally not associate such a variety of prizes with each VCD or DVD. Shemaroo expects the month-long promotion to wrap up before the whole month is over as the offer is valid only till stocks last and the attractive promotion will have customers flocking for more.

The promotion will be carried out at 33 Planet M stores across seven cities. Shemaroo’s VP Hiren Gada said, “Shemaroo has always believed that the Customer is King. Just like watching movies at home is about the experience, we aim to gift them special experiences that will last a lifetime. So Shemaroo customers win prizes not only every time they shop but also with each an every purchase they make.”

Shemaroo has been in the entertainment business for more than 25 years. It says that it has emerged as one of the largest film content houses owning a large catalog for distribution in Media such as satellite television, cable, home video, terrestrial television etc.

The company has over the course of time moved from video, to VCD format and further moving towards DVD. Shemaroo VCDs and DVDs are digitally mastered from the original films at its own state-of-the-art in-house post-production facility – that delivers international standards such as DVD9 and wide-screen anamorphic formats.

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