Shemaroo pushes Bal Ganesh with Crosswords


    MUMBAI: Shemaroo Entertainment has tied up with Crosswords for the promotion for its kids’ 3D CGI animation flick Bal Ganesh.


    As a tribute to Bal Ganesh, Crossword is organizing a “fun time with Bal Ganesh” event where activities like puzzle making and coloring competitions are conducted and the children get a chance to click picture with Bal Ganesh at select outlets of Crossword through out the month of October. These outlets are situated in Juhu, Ghatkopar, Mulund, Turner Road, Kemps Corner and Malad.


    Shemaroo Entertainment also recently conducted promotions for Bal Ganesh in association with McDonalds during which special branded merchandise was available with the popular McDonalds Happy Meals across 50 outlets in the cities of Mumbai, Surat, Pune, Ahmedabad, Nashik, Indore, Baroda, Bangalore and Hyderabad. This Bal Ganesh merchandise included a small diary, a childrens’ height chart and a calendar, all with Bal Ganesh pictures and branding.


    In Mumbai, the McDonalds activity was conducted in all outlets with Bal Ganesh Mascot visits to the prime locations of Malad, Kemps Corner, Bandra, Ghatkopar, Goregaon, Mulund, Andheri and Navi Mumbai. Shemaroo also offered children at the assigned McDonalds outlets the opportunity to interact with the Bal Ganesh mascot at the Mumbai restaurants and get their pictures clicked with the live size mascot.


    Shemaroo Entertainment vice president animation division Smita Maroo said, “It’s wonderful to see how Bal Ganesh’s popularity has taken off even before the launch of the movie. The little mascot has really hit a chord with audiences all over the country. Both the McDonalds and Crosswords tie ups have given our pre launch promotions a great impetus and helped us spread the word in a fun and interactive way. This positive response has encouraged us immensely proving that the audiences are looking as forward to the launch of the movie as we are.”


    Bal Ganesh, the 3D animation delight made by Shemaroo Entertainment has been created in association with Astute Media Vision. The movie is scheduled to release on 26 October.