IIFA Bling for Shoppers Stop exclusive brands i Jeanswear and Haute Curry have launched the Love Aaj Kal apparel line at Shoppers Stop stores. i Jeanswear brings the youthful, hip and trendy tees of Jai (Saif) and Meera (Deepika) available from Rs 499 onwards. Haute Curry offers the traditional bling look of Deepika for Rs 1299.
Additionally, on purchases worth Rs 3000 from i Jeanswear or Haute Curry customers will get the Love Aaj Kal music CD free. On purchases worth Rs 3500 from i Jeanswear or Haute Curry between 17 July and 2 August, 2009, customers will get two complimentary movie tickets for Love Aaj Kal. Between 17 July and 23 August, 2009, on purchases worth Rs 4000 or more from i Jeanswear or Haute Curry customers will win an original outfit of Saif and Deepika from the film.
The Love Aaj Kal apparel line at Shoppers Stop is made available in association with Saif Ali Khan and Dinesh Vijan’s production house – Illuminati Films and IIFA brand owner Wizcraft.
