Mumbai: Pyramid Saimira Group has appointed Col. Satish Shukla as Chief Executive Officer for its associate group company Saimira Access Technologies Limited (SAT). SAT focuses on last mile access including Cable TV/ DTH/HITS/Other last mile access including media portal, etc

Pyramid Saimira group chairman P. S. Saminathan said, "Col. Satish’s strength lies in his ability to understand technology thoroughly and drive its effective commercial application… Saimira was the one, which brought the concept of digital cable in India when it was in infancy and Col. Satish will refocus on our various last mile access platform, given the huge content library and cross platform strength, the group company is building."

Shukla’s key responsibilities with SAT will include managing DTH / HITS foray of the group and also creating multiple and emerging exploitation methodologies of content across various platforms, creating a robust organization structure, enabling structured process and strong methodologies, chalking out the road map for the business model to enter multiple activities like commencing various Indian regional channels, starting Chinese channels with focus on non-Chinese locations and Japanese content agglomeration.