Sita Swamy to head Bindass as marketing head

MUMBAI: UTV’s youth brand Bindass has appointed Sita Lakshmi Narayan Swamy as head marketing.


Bindass CEO Zarina Mehta said, “I am delighted to have Sita lead our marketing responsibilities at Bindass. With her rich experience of over 20 years in brand building, she will be an invaluable asset to our brand.”


Swamy moved to Bindass from Zee Entertainment Enterprises where she was the senior vice president, head of network marketing accountable for all channels of the Zee network, as well as for the brand Zee. A fellow of the London School of Economics in Leadership and Globalization, Swamy has been associated with the media industry for last 20 years of which the last two years have been in television in brand and marketing.


Swamy said, “I look forward to using my experience in consumer insight generation to contribute to the development of unique initiatives that create a buzz and enhance perception of the brand Bindass with the trade and consumer.”