MUMBAI: Spice has appointed actress Sonam Kapoor as its brand new face across the mobility businesses including mobile handsets, mobile retail and value added services.

Spice group president global branding and marketing Vivek Bali said, "We are very happy to associate with a talented and versatile actress like Sonam. We at Spice have undertaken a brand transformation exercise, including a fresh look at our external expression. Our refreshed brand manifesto encourages us to be smarter thinkers and it was important to establish a strong connect with key brand attributes. I truly believe that our association with Sonam will seek to establish and achieve exactly that. I welcome her to the Spice family, and look forward to a long and successful association."

Spice Mobiles director and CEO Kunal Ahooja added, "We are quite delighted to associate with a vivacious actress such as Sonam Kapoor, who I feel is the perfect fit for a strong, energetic and growing brand such as Spice. Our ethos and belief of smart thinking syncs well with the smart and intelligent persona of Sonam." 

Kapoor added, "I have always been particular about the brands that I am associated with. Spice is one of the fastest growing and trusted brands that is contemporary, showcases attributes that go with my own personality. I am happy to be associated with them."

In the past, Spice has had associations with  actresses from the Hindi film industry including Priyanka Chopra and Katrina Kaif as brand ambassadors.