Mumbai: Sony Ericsson has launched the latest addition to its Walkman series portfolio – W890. The W890 Walkman phone is a stylish new offering with Mega Bass and Stereo Widening speakers packed with features sure to set music lovers’ pulses racing.

With its slim, stylish design, massive 2GB music storage capacity allowing storage of upto 1800 songs, and 3.2 megapixel camera, the W890 Walkman phone promises to deliver mega music in mini size.

With the launch of the W890, Sony Ericsson has entered into a strategic alliance with India’s leading cellphone and laptop chain RPG Cellucom, to retail the W890 handset exclusively through their stores. Available in the choice of three stylish colors – Espresso Black, Mocha Brown and Sparking Silver, the W890 will be available at an attractive price of Rs 15,990 at all RPG Cellucom stores and Sony Ericsson Experience Stores.

Sony Ericsson India general manager Sudhin Mathur said, "We are very pleased to partner with India’s leading cellphone and laptop retail chain RPG Cellucom for retailing of our latest Walkman handset W890. The W890 Walkman phone is truly a small slim phone that delivers a full walkman experience with a unique proposition of mega music in mini size.  With the W890, we aim to address the needs of young music connoisseurs who demand the latest Walkman features and fast downloads," says Mathur.

Commenting on this partnership, RPG Cellucom executive director Vikas Tawani said, "We are delighted to extend our association with Sony Ericsson. Our endeavor is to provide latest and the best products to our consumers. The W890 is voted as one of hottest gadgets of 2008 and by exclusively launching the W890 in India we will be able to enhance the experience of our consumers who will also have a chance to buy this latest Sony Ericsson Walkman series phone."