Sony ties up with MSN to showcase This Is it video


MUMBAI: Sony Music has tied up with MSN India to premier Michael Jackson’s  This Is It video.

MJ fans can participate in a contest to win prizes including This Is It CDs. MSN users can get access to videos of Jackson’s hits like Remember the time, Thriller and The way you make me feel, along with pictures and other exclusive content.

MSN, Microsoft India head Sanjay Trehan said, “India is celebrated as a young country and more than 41%  of the youth are listening to music on the internet. The legend of Michael Jackson lives on through his music and videos, and to celebrate his memory, we are thrilled to be providing exclusive access to the This is It video and other content.”

“Michael Jackson’s popularity in India is unlike that of any other international artist. We are happy to have partnered with MSN to take his music and videos to his vast legion of fans” said  Sony Music India managing director Shridhar Subramaniam.