Warner Bros. inks digital cinema deployment deals in Asia


MUMBAI: Warner Bros. Pictures International (WBPI) has entered into digital cinema deployment agreements directly with several cinema circuits to advance the conversion to digital cinema throughout Asia.

Under agreements with Golden Harvest Cinemas Hong Kong and Vie Show Cinemas Taiwan of Orange Sky Golden Harvest Group (OSGH), MCL (Multiplex Cinema Ltd.) and The Grand, Warner Bros. will supply digital feature films to DCI-compliant digital projection systems installed by these circuits.

The Studio will make financial contributions towards their recoupment. The announcement was made jointly by  Warner Bros. Pictures International (WBPI) president Distribution Veronika Kwan-Rubinek, Orange Sky Golden Harvest Group executive director and chief operating officer Fiona Chow,  Vie Show Cinemas Taiwan general manager Simon Tan,  Kadokawa Intercontinental Group Holdings Limited Group general manager Grace Wong and The Grand director and Shaw Group Property Development director Raymond Chan.

"We are excited to partner with Orange Sky Golden Harvest Group, Vie Show, MCL and The Grand, who share our commitment to innovation," said Kwan-Rubinek. "We are thrilled that our product will be on digital screens as they infuse the Asian marketplace."

"Digitalization is a very important part of our overall strategy to bring enhanced theatrical experience to our audience in the region. We are very delighted to have WBPI as the valuable partner for our digital rollout and look forward to working closely with the WBPI team in the region," said Chow.

"This is a very important milestone for our Group as well as exhibitors in Asia. We are very pleased to have WBPI’s support in our building a new digital platform that enables us to bring more variety of content and better quality of cinema experience to our customers in Taiwan," said Tan.

"MCL is committed to digital deployment and is pleased to have concluded this agreement directly with WBPI," said Wong. "We have always been a leader in bringing quality exhibition to the cinemagoers of Hong Kong and this is a giant step in the direction of achieving the goal of providing on every screen the sound and image exactly envisioned by each film’s creator."

"As one of the newest and most successful cineplexes in Hong Kong, we are thrilled to join hands with Warner Bros. Pictures International to support the development of digital cinema in Asia," said Chan.