MUMBAI: Sony India has launched a new brand campaign called Go Vivid with Sony Viao brand ambassador Kareena Kapoor.

The VAIO E-Series laptops, which have been launched under this brand, provide a variety of screen size, configurations and vibrant and glossy colors.

Sony India managing director Masaru Tamagawa said, “The E Series models are designed keeping in mind, everyday ease of use. With vibrant, colorful looks, the new E Series laptops are perfect for everyday browsing, blogging or enjoying one’s digital media collection. With the message of Go Vivid, brand VAIO sets a befitting tone with youngsters making them the proud owners of great looking, vibrant laptops. Our brand ambassador, Kareena is a cool youth-icon who exudes a tremendous sense of style that resonates well with brand VAIO.”

Kapoor said, “Go Vivid is an expression that transcends simplicity, and highlights the vivacity of life. Vivid is standing-out, it’s being truly bold, refreshing & effervescent and that’s why I see a direct connect with my personality.”