Spice Telecom unveiled the Spice TV service

MUMBAI: Spice Telecom, Punjab’s telecom service provider, will now provide its subscribers the opportunity to watch live cricket on their mobiles for the first time in India.

This is a step forward in the already concluded Spice-ICL partnership, where Spice is the official telecom partner for the Indian Cricket League. The Spice TV launch event saw Brian Lara, who holds some of the most well-known batting world records including a Test match score of 400 runs not out and former Pakistan captain Inzamam-ul-Haq amongst a host of other international stars unveil Spice TV for the people of Punjab.

Subscribers can now choose from a bouquet of 13 channels with varying genres ranging from NDTV and Times Now in the news genre to Zoom and Bindass in the entertainment genre to Cartoon Network for cartoons.

Spice Telecom, Vice President Marketing, Mukul Khanna said, “At Spice we always strive to offer great innovations to our subscribers. Spice TV is an initiative in this direction. Our subscribers can now watch live cricket on their phones. And what better an opportunity to launch this service than with ICL matches on in the tri-city wherein Spice Telecom is the Official Telecom partner.”

ICL, Business Head, Himanshu Mody added, “We are happy to partner with Spice Telecom. This is an exclusive tie-up where Zee Sports has partnered with Spice Telecom to present Live ICL matches for this season. We appreciate the company’s endeavor to promote the global cricketing community in the region. This initiative has brought all the cricket fans in the region together on a single platform.”

Key highlights of Spice TV:
User-friendly and an easy to get started feature
The customer will be kept entertained while buffering of the content is in process
Spice TV offers channel options with a continuous stream of audio and video
Pay per day packs available
Spice TV currently supports over 50 Mobile Handsets from Nokia and Sony Ericsson. Future Device Support includes Spice, Samsung Motorola and other low end GPRS enabled devices on Nokia and Sony Ericsson.