MUMBAI: Diageo Radico Distilleries has appointed Bollywood star Shah Rukh Khan as the brand ambassador of Masterstroke Deluxe Whisky and its brand extensions.

SRK has also been associated with another whiskey brand, Bagpiper. Diageo Radico Distilleries is a joint venture between Diageo and Radico Khaitan. Says the company’s managing director Abhishek Khaitan, “Shah Rukh Khan reflects the brand values of Masterstroke – a commitment to perfection, superior quality and new trends.”

As brand ambassador, Khan will play a key role in brand and product communication on television, in print and outdoor media.

The Badshah of Bollywood is also associated with brands like Tag Heuer, Compaq, Pepsi, AirTel, Sunfeast, S Kumars, Hyundai, Videocon and Lux.