MUMBAI: Eros India has signed a multi-film content licensing deal with Star Network.
The deal will allow Star to premiere certain films from its slate before syndication to other channels. The deal includes released films like Paathshala and Karthik Calling Karthik as well as forthcoming films, such as Anjaana Anjaanee, Rockstar and Toonpoor Ka Superhero.
Star Gold general manager Sameer Rao said, "We believe the Eros Group has an exciting slate this year and we are delighted to have acquired exclusive satellite TV broadcasting rights for some of them. The films to which we have acquired rights from the Eros Group in the past have rated well on our network and we acquired rights to Housefull even before we knew if it would be a hit at the box office. For us, this represents yet another momentous deal in our continuing and fruitful business relationship with Eros and will allow us to market our network premieres in advance not only to our audiences worldwide but also to our advertisers and sponsors."
Eros CEO Jyoti Deshpande added, "Eros is really excited about this deal as Star is a great home to showcase our content and it allows us to go into 2010-11 having pre-licensed some of our content through satellite television broadcast and syndication. Striking a deal in advance means that we can also work together with Star to promote some of the films on their network as a build up to the theatrical release of the films."
Eros recently inked television syndication deal for 3 Idiots and other catalogue films for broadcast on Sony Entertainment Television, as well as Veer, Housefull and other films for broadcast on Star.