Star One beats Sony, Sahara in weekday prime


MUMBAI: At the helm of 2007, Star One highlighted the differentiated programming and the promise that it kicked off with. In the past few months, the channel offered programmes across a range of genres – comedy, drama, action / thrillers, game shows, reality and movies with a difference. An array of shows targeting the youth have also been introduced on the channel namely Dill Mill Gayye, Bol Baby Bol, Chhoona Hai Aasmaan, Ranvir Vinay Aur Kaun amongst others.

With a slew of new shows being launched, the channel’s overall GRPs have grown by 29 per cent over the last four weeks with an average touching 73 GRPs as per an official statement from the company. Additionally, the statement says that Star One with 23.9 GRPs in weekday prime defeats both Sahara One and Sony Entertainment Television in the week beginning 24 December, 2007.

The past few weeks have seen Star One’s steady upward growth owing to shows like Ssshh Phir Koi that extended to twice a week last Friday, Dill Mill Gayye, Chhoona Hai Aasman and Annu Ki ho Gayi Wah Bhai Wah continue to deliver steady ratings and a robust growth week on week. The growth will be accentuated further with the brand new shows and other exciting concepts, which are in the pipeline.

“We are extremely delighted at the response that we have got from the audience for Star One. Through innovative programming and compelling content, Star One carved out fresh viewer space in the minds of people. We hope that the line up of more exciting and varied content combined with a brilliant mix of programming will keep the viewers entertained and coming back for more,” says Star India vice president marketing and communications Prem Kamath.