MUMBAI: AT&T and Star have launched Star India Plus on AT&T U-verse TV.

Star India Plus is now available to all AT&T U-verse TV subscribers via subscription on Channel 3706. The channel is offered a la carte for $12 per month or in the South Asian Package which includes four channels for $35 per month.

Prime time programs on Star India Plus include household-name soap operas such as Kis Desh Mein hai Meraa Dil and Bidaai, as well as some of reality and game shows. Starting in May, Star India Plus will offer more entertainment programming, including the premieres of Sacch Ka Saamna and Voice of India: Mama Mia.

“We’re thrilled to bring India’s favorite channel to AT&T U-verse customers. Star India Plus is sure to excite viewers with India’s most popular dramas, reality shows and special events. Looking ahead, we look forward to working more closely with AT&T to bring subscribers even more television choice from our highly rated bouquet of Asian channels,” said Star senior vice president for Distribution and Sales and head of Star North American and European offices David Wisnia.

“We continue to make our U-verse TV channel lineup bigger and better so U-verse TV customers can watch the content they enjoy — in the language they want. Adding Star India Plus helps us with important strategic content initiatives and gives us the opportunity to deliver even more programming to our South Asian customer base,” said AT&T Converged Services executive vice president of content and programming Dan York.