MUMBAI: Sunil Kumaran has been appointed as the Cluster Head of BIG 92.7 FM for Karnataka and Kerala. Kumaran comes with over fourteen years of media experience in strategic media planning and buying functions in India and in the Middle East. In his new role as cluster head, Kumaran will overlook the entire station’s functioning along with cluster responsibilities for Karnataka and Kerala.
 
Kumaran started his career as marketing executive but quickly moved his focus toward the media industry. He has worked across agencies like HTA, Lintas, Rediffusion and handled clients across categories which include P&G, Titan, Tata Tea, Bajaj Auto, Heinz, Parle Products etc. Prior to joining BIG 92.7 FM, he was the media head for Universal Media in Bahrain.
 
As BIG 92.7 FM cluster head Karnataka and Kerala, Kumaran will bring in his international and media exposure to the fore in building and sustaining the brand equity of BIG 92.7 FM Radio.
 
BIG 92.7 FM regional director, south Sabita Kath said, "We are very happy to have a media veteran on board with us. With his vast experience, he is sure to add value to this organization especially in the RAM-listed market of Bangalore."
 
Kumaran said, "We have a great product to offer and the challenge that the Bangalore market poses for me, is very exciting. We have some very talented people on board, and together with the entire team, we are confident that we will continue to put up a great show, as has been done this far."