MUMBAI: Star India has tied-up with online video channel Nautanki.tv to bring their channels’ content to a wider audience. Star also plans to sign up with other online platforms to make its content available online and on-demand.

This platform extends to other online destination sites via a network of over 6000 widgets placed on its partner websites. Through this arrangement, Star TV content will be available to users on demand in the online space.

Marking the beginning of this association was Channel V, whose Get Gorgeous delivered on an average 1.5 million video views a day. Star TV’s sales team will manage the ad sales for the content hosted on the Nautanki.tv platform.

Star India President Ajay Vidyasagar said, "As the leading broadcaster in India, Star is constantly looking at innovative ways to touch the lives of its audience outside television. This tie-up with Nautanki.tv gives us a new medium to take our content to viewers in India and across the world and add value to our advertisers.   Star TV Interactive also plans to create unique channels on Nautanki.tv and also roll out many such partnerships with a few of the top online portals in the coming months."

Nautanki.tv CEO Sunil R Nair added, "Today India has over 80 million internet users. 83% of SEC A audience between the ages of 16 and 30 years are online. With figures like these, Nautanki.tv offers a unique opportunity for television networks like Star TV, who can leverage our platform to make their popular channels and shows available on demand to a wide online audience. Nautanki.tv has the potential to go where traditional media does not, and most importantly give advertisers a measurable ROI, which in turn presents an exciting and new opportunity for them to market their brands."