MUJMBAI: Sun Direct has promoted its chief operating officer (COO) Tony D’Silva as the new chief executive officer (CEO).

D’Silva joined as the COO of Sun Direct in September 2007. Before joining Sun Direct he served as the head of distribution for Star India. He joined the Star India team from Zee Networks.

D’Silva was the CEO of Modi Entertainment Networks before taking over as Zee Network’s head of international operations. He has also worked with tobacco major Godfrey Phillips and consumer product giant Rickett & Coleman in the past.