MUMBAI: Sun Direct will telecast the Indian Premier League (IPL) cricket matches in HD on Max. This is for the first time in India that the matches will make its appearance in High Definition TV format.

Sun Direct has joined hands with Max, who will provide the HD feed of the IPL matches from 12 March onwards. This telecast feed will not carry any advertisements. Combined with Dolby Digital for the audio and sound with 16:9 ratio this HD telecast will deliver in-stadia like experience to viewers.

Sony Entertainment Network CEO Man Jit Singh said, "This is an exciting development in the Indian television industry and we are privileged to be associated with the country’s only HD TV player, Sun Direct who has taken a leadership role here. HD broadcast will give a unique and new world class experience to millions of passionate cricket lovers in India."

Sun Direct COO Tony D Silva added, "We are delighted to give our customers vastly differentiated world class entertainment. Being pioneers in technology, the launch of High definition is an extension of a commitment to provide Indian viewers the best TV experiences."