India Radio Forum to be held on 30 May

Mumbai: The who’s who of the international radio broadcast arena will gather at the third India Radio Forum in Mumbai this year. Organized by Partners in Media Asia, the event promises to provide an excellent venue for radio professionals and the advertising fraternity to discuss current issues concerning the rapidly burgeoning radio industry in the country.

Scheduled to take place on 30 May at Taj Land’s End, Mumbai, this year’s India Radio Forum has adopted the theme Pump Up The Volume: Integrate, Innovate and Evolve.

In light of the changing trends of the radio industry, this year’s forum content has been tailored to meet evolving requirements. Commenting on this year’s session topics, Partners in Media sales director Rajika Mittra says, "As is the case every year, this year’s session topics have been designed, through careful research, to be as relevant as possible to the current needs of industry executives."

"It is our aim that the sessions organized at the forum, whether it is the presentations given by international industry experts, or issues debated in our panel sessions, will enlighten and inspire professionals to propel the industry to greater heights," adds Mittra.

This year’s forum presentations will feature topics ranging from creativity in the 21st century, branding strategies in a cluttered market to insights of audience management studies from around the globe. Speakers at the India Radio Forum 2008 will include Brand Support founder Christoph Pöschl; Creative Animal International president Doug Harris; Germany’s Radio FFN’s program director Ina Tenz and RadioGuru founder and owner Palle Bo.

In addition to the international speakers, familiar voices in the Indian radio industry will also participate in the panel discussions, on issues such as Balance Sheet: Giving Advertisers More Bang for their Buck, Let Us Hear It: What do Advertisers Want?, Show Me the Money: Finding Revenue on Radio, and the India Radio CEO dialogue on the State of the Industry: Challenges & Opportunities.

Since its inception three years ago, the India Radio Forum has managed to highlight the importance of radio in the general media consumption, from both the consumers’ and advertisers’ point of view.

"The core of the forum has always been a celebration of the importance of radio in the media industry. In line with this, radio has, no doubt, always been the voice of the forum, and we take great pride in being able to inform and update local and international FM players about the growth and impact of the FM industry in India," shares Mittra.