MUMBAI: Madison Media has appointed Sushma Jhaveri as COO of Madison Media Infinity. She will be based in Mumbai and will lead a set of accounts in the Bombay office.

Jhaveri has over 18 years of experience in media planning and research having worked in companies like Carat, Mindshare Fulcrum, TME, Synovate. Her last stint was with Carat as senior vice president. Across her career she has worked with clients like Unilever’s oral care and deodorant brands, Colgate, Britannia, Godrej Appliances, Heinz, Castrol, Viacom 18, ICICI Bank, Star Network, Shopper’s Stop, HDFC and many others. In her research role, she has been involved with media research, micro market planning softwares, various ad tracking studies and formulating customized research for various brands.

Madison Media Group CEO Punitha Arumugam said, “I have interacted with Sushma at various industry forums in the past and found her perspective and inputs refreshing and concise. With Sushma becoming a Madisonite, I am delighted that we will now have her experience and inputs available to our portfolio of clients.”

Jhaveri added, “I am happy to be given an opportunity to be a part of the Madison family. Madison has interesting set of clients which is the exciting part of work. Hoping for a great new innings.”