TalentTrove to invest $30 mn in Indian M&E; to launch chnl


    MUMBAI: US based player in media and entertainment space, TalentTrove Inc. is planning to invest $30 million in India by 2011.

    TalentTrove Inc. owns a global multimedia platform for talent and talent seekers and plans to make India as the Asian hub for talent hunt, content creation, film production and distribution. In addition, TalentTrove Inc. has plans to launch an entertainment television channel in India.

    TalentTrove Inc. will invest $4 million towards its marketing and promotion efforts in India. The company plans to use a mix of on-ground events, shows and advertisements in first phase to make it more accessible across India.

    TalentTrove Inc. vice president Jatinder Singh said, “India has a vast pool of untapped talent and with the growing online community, India also offers the largest internet audience in the world. TalentTrove Inc. will invest $ 30 million by 2011 to provide a platform to people to showcase themselves. TalentTrove will enter into talent hunt events, TV & Radio programming followed by publications, film production and distribution business in India.”

    “We at TalentTrove Inc. feel that it is the right time to enter India and we wish to offer new opportunities to the aspirants here. TalentTrove is equipped with best in class technology to offer complete online and ground support in India. In addition TalentTrove Inc. is also putting together the required technology to effectively leverage the strong mobile phone user base in India,” he added.

    Started in 2007 in US, today company’s online community at TalentTrove.com provides a platform to exhibit talent. With over 1.8 million users a month, TalentTrove.com supports an environment where artistic people can collaborate and find other likeminded users, all the while presenting themselves to scouts and talent agents who are utilizing this platform of talent to find the next big star.

    The company has 24×7 TalentTrove Radio and TalentTrove.tv that features only original content uploaded by registered members.