MUMBAI: NDS, the provider of technology solutions for digital pay-TV, has launched India’s first Hindi electronic programme guide for direct to home (DTH) service provider Tata Sky.

NDS has been Tata Sky’s technology partner since its service launch in 2006 and has deployed its VideoGuard conditional access (CA) and MediaHighway middleware. NDS CA and DRM technology protects over 90.3 million digital devices around the world. Middleware from NDS has been deployed in over 92.5 million devices.

The design and delivery of the Hindi EPG is the first of its kind in the India pay-TV market. This underscores NDS’ widely recognised capabilities and leadership in the market. NDS is committed to providing its pay-TV operators with world-class innovative products and services that help them to grow their businesses.

NDS Asia Pacific vice president and general manager Sue Taylor said, "We are delighted to be part of Tata Sky’s initiative of launching the first Hindi EPG in India. The launch of the Hindi EPG reconfirms NDS’ commitment and focus to provide world-leading, innovative and customised digital pay-TV solutions, products and support to our esteemed customers in India."

Tata Sky managing director and CEO Vikram Kaushik added, "We are the first company in India to introduce this advanced technology that will give subscribers the flexibility to choose the language in which they want to view their daily TV programme listings at the press of a button. The new EPG reinforces our commitment in building a state-of-the-art DTH operation in India, and we are confident that it will attract viewers from all over India to the Tata Sky platform."