Tata Sky inks content alliance with Disney for interactive platform

MUMBAI: Tata Sky has inked a special content alliance with The Walt Disney Company India to bring Disney and its characters on its interactive platform – Actve Stories and Actve Wizkids.
Disney offers Tata Sky subscribers especially children of all age groups stories from fairy tales like Cindrella, Snow White and Winnie the Pooh to the new Disney favourites such as Cars and Lilo & Stitch on Actve Stories. On Actve Stories, children would be able to enjoy a brand new Disney story every day, anytime of the day.
On Actve Wizkids, children can enjoy a wide array of games featuring the most popular Mickey Mouse Tennis Challenge or simply go on a Holiday Hunt with Chip and Dale. Kids will be introduced to fun facts about the Disney stories and characters through interstitial pages on Actve Stories and Actve Wizkids. These pages will offer interesting factoids that will help boost their knowledge i.e. Chip and Dale are known as Tic and Tac in French and the fact that Mickey Mouse gas masks were made in England during World War II to help persuade children to carry them.
Additionally, Tata Sky subscribers can access Disney Stories and Games through Red Button on Disney and Toon Disney channel that will give subscribers exclusive access to entertaining and educational content.
Tata Sky chief marketing officer Vikram Mehra said, "We are very excited to enter into this alliance with Disney as our focus has always been on ‘edutainment’, by offering our subscribers uninterrupted entertainment along with education. The new features will offer our young subscribers a wonderful, educational experience with their favorite Disney stories and characters as it covers a wide variety of engaging options from stories to games and other interesting and fun activities."
Disney Interactive Media Group executive director Nitin Chawla added, "At the heart of everything we do at Disney is our content. We are constantly working to keep our relationship with audiences everywhere in the world, strong, relevant, and connected. This alliance with Tata Sky provides us a whole new platform to engage Disney fans in unique ways through our best in class content."