Mumbai: Rajshri Media has inked an alliance with music label and production house T-Series.

As part of this, Rajshri Media will stream short-length format content produced by T-Series on its video-on-demand web streaming platform www.rajshri.com. Full-length movie downloads or streaming is not a part of this deal.

Rajshri Media managing director Rajjat A. Barjatya said, "T-Series is a content powerhouse and they have re-invented themselves consistently over the years. Rajshri Media is the Rajshri group’s ambitious foray into the world of digital entertainment and we are proud to partner with T-Series in order to take their invaluable content portfolio to a global online audience."

The T-Series content that will be made available on Rajshri.com will comprise movie promos, music videos, movie songs amongst others