MUMBAI: In order to create awareness about its recently launched Hollywood movies and television series channel – WB, Turner is planning to launch a multi-layered marketing campaign starting from 25 May.

Targeted at Hollywood aficionados, the campaign re-creates the most famous and all-time favourite Hollywood moments mirroring Warner Bros’ content.

Turner International India vice president and deputy general manager – entertainment networks, South Asia Monica Tata said, "The WB campaign is designed to evoke curiosity amongst the ardent Hollywood followers and interweaves iconic dialogues and memorable moments of Warner Bros’ films that will instantaneously resonate and leave the audiences asking for more."

"People often quote their favourite lines from their favourite movies. It is a measure of a true film buff. We used this insight to underscore the commonality between the consumer and the channel – the shared love for Hollywood," added M&C Saatchi CEO Sumantra Sengupta.

The marketing campaign presents the iconic WB shield in its full glory epitomizing everything that is Hollywood. Ingrained in the campaign are moments and dialogues from movies. The high points of the campaign’s innovation include an outdoor campaign,  indoor branding renditions in leading multiplexes and other vantage points across key metros, and a digital campaign that will instill interactivity and engagement.

The billboards are aimed at building awareness and aspiration around WB, the marketing campaign targets 15-44 years SEC AB, young, urban, metro. The marketing campaign will leverage all platforms including outdoor and digital to maximize visibility and brand salience with the target audience.