UK retailer penalised for illegal DVD trade


MUMBAI: A London based firm, Mira UK Ltd, has been found guilty of possession for supply of unclassified Bollywood and Bengali DVDs.

Officers from the UK trading standards raided the premises after complaints from customers and seized 105 DVDs and 319 VHS films for infringing the Video Recordings Act 1984, in late February 2007.

The company, says an official release, is well-established in the community but failed to act on previous advice and warnings from trading standards of its malpractices and was prosecuted.

On 20 April 2007, at the Thames magistrates’ court, the company was fined £3000 and also ordered to pay prosecution costs in the sum of £1,342.00. The court also ordered the forfeiture of all the DVDs and videos that were seized. Nazir Ali, trading standards lead officer for the case says – “It sends out a clear signal to other traders in the borough that we would actively pursue illicit traders and ensure they are prosecuted.”