UTV, CCBT announce launch of Mumbai Meri Jaan signature campaign


Mumbai: UTV Motion Pictures and Citizen’s Council for a Better Tomorrow (CCBT) announced the launch of their Mumbai Meri Jaan signature campaign at a press conference held in Mumbai.

The signature campaign will spread the message of communal harmony and salute the spirit of Mumbai and its people, who have jumped back to normalcy after being targeted by terrorists on various occasions.

The Mumbai Meri Jaan signature campaign was launched by F T Khorakiwala and Ronnie Screwvala along with Nishikant Kamath, the national award winning director of Mumbai Meri Jaan and actress Soha Ali Khan signing the first banner of the campaign which will be the world’s largest signature hoarding.

Also present to show their support for the campaign were Kiran Shantaram (Filmmaker), Hemant Karkare (Jt. Commissioner Anti-Terrorist Squad), Julio Ribeiro (Ex DIG Maharashtra Police), M. N. Singh (Ex Commissioner of Police, Mumbai).

"This campaign is a dream come true for me. This campaign stemmed from my vision of seeing the people of my country living peacefully and in total communal harmony without letting external forces influence our thoughts and actions." said Khorakiwala on the launch of the campaign.

"I hope that the people of Mumbai and India support this campaign and help us in taking a stand against terrorism and moving towards a better tomorrow," he further added.

Ronnie Screwvala said, "The message and work done by CCBT is very praise worthy and commendable and therefore we decided to come together for this cause. We saw a synergy in the messages promoted by CCBT and our film and therefore decided to take this association ahead with this unique signature campaign".  

The Mumbai Meri Jaan signature campaign was initiated with the objective of reinforcing the message of Communal Harmony on the occasion of the 15th anniversary of CCBT and the release of the film Mumbai Meri Jaan.

This signature campaign banner will be put up in different places like banks, railway stations, art galleries, sports clubs, cricket clubs and corporate houses across the city for people from different walks of life to come forward and pledge their support toward communal harmony by signing on the banner.

On 15 August, all the one thousand banners signed by residents of Mumbai will be brought together from different parts of the city. The banner consisting of a thousand banners will start from Nariman Point to Chowpatty thus becoming the world’s largest signature banner supporting the cause of ‘Harmony v/s Terrorism’ among the people of India.