MUMBAI: UTV Indiagames has launched a game for Dharma Productions’ latest movie I Hate Luv Storys.

UTV Indiagames launch the official mobile game for I Hate Luv Storys with the film cast comprising Imran Khan and Sonam Kapoor along with the director Punit Malhotra.

The mobile game takes all the luv-struck gamers into a virtual world of Jay and Simran where the gamer has to step into the shoes of Imran Khan a.k.a Jay and interact with Sonam Kapoor – Simran and Sameer Dattani – Raj. The game has four levels.

UTV Indiagames COO Samir Bangara said, “This movie has excellent pedigree coming from – Dharma and UTV Motion Pictures with a young star cast that our gaming audience identifies with. The romantic genre was also interesting as we see an increasing mix of women in our user base. The different game experiences including a racing game, ensure appeal across our target audience while keeping with the theme of the movie.”

Malhotra said, “I Hate Luv Storys is a fun, young film made with a lot of heart. I am sure people will really like this gaming experience by Indiagames as its interactive, enjoyable and engaging.”