MUMBAI: UTV and Etisalat have launched UTV Bindass and UTV Movies for Etisalat’s eLife/e-vision customers in the UAE.

Etisalat is the first operator in the region to offer UTV Bindass and UTV Movies to its eLife and e-vision customers, as a part of Asian Choice Basic package and A La Carte option respectively.
 
In the Middle East, UTV has appointed Mediastream FZE to develop and deliver its channels over various conventional as well as New Media distribution channels.
 
UTV CEO – broadcasting M K Anand said, “The Middle East is a very important and challenging market for Indian television and we are pleased to join hands with Etisalat for distributing our content to the prominent and significant South Asian Diaspora resident in the United Arab Emirates, which is one of the key countries having the largest percentage of Indian expatriates in the region. Going forward we plan to enhance our presence across the entire MENA region by customizing our offering as well as developing interactive programming to meet the viewing preferences of the region and engage our audience on a long term basis.”
 
“At Etisalat, we always endeavour to provide the most refreshing and relevant content to our eLife and e-vision customers. The addition of these two new channels will further enrich our bouquet of services, while offering unmatched entertainment to our viewers,” said e-vision CEO Humaid Rashid Sahoo.

“Etisalat eLife customers can view the channels by selecting the existing Asian Choice Basic Package. e-vision customers can subscribe to the new channels by calling 101,” Sahoo added.