Mumbai: Internet TV and online video advertising company Vdopia (http://ads.vdopia.com) has inked an advertising deal with ZoomTV.in.

As per the deal, Vdopia will procure and serve advertisements for Zoomtv.in’s video partner network.

"ZoomTV.in is the ideal platform for advertisers worldwide to reach millions watching the most popular Lifestyle and Bollywood content," said Vdopia managing director Saurabh Bhatia. "With Brand Connect technology, we have created a way for brand advertisers to get the advantages of Television and the Internet through real-time targeting and brand measurement."

VDOAd, Vdopia’s Video Ad Network, provides dynamic video ad serving technology to most premium Internet TV channels in India. The Vdopia network already reaches an audience of 10 million unique visitors, connecting brand advertisers in more than 30 M video streams of premium content every month.

"We are excited to work with Vdopia as their advertiser network includes a multitude of great brands," says Zoom digital head Sameer Pitalwalla. "Their ad serving capabilities, along with their understanding of the Indian and NRI markets, is another great monetization opportunity for our premium entertainment content," he added.